Mythical Halloween Candy
We've all heard the Drug Enforcement Administration (DEA) recent public warning that drug traffickers are deliberately targeting children, employing new marketing strategies intended to "drive addiction amongst kids." The evidence supporting this claim? DEA seizures of brightly colored illicit drugs, dubbed rainbow fentanyl.
It's no surprise that the threat of malicious cartels luring children into addiction with deadly fentanyl "made to look like candy" went viral. Ramping up the fearmongering, the media capitalized on the pending doom with sensational headlines alerting us to narcotic-spiked Halloween candy. It's easy to see why, on the surface, such news could frighten parents, something stoked by DEA agents referring to the pervasive fentanyl-laced candy as "every parent's worst nightmare."
But here's the thing: The seizure of multi-hued illicit drugs doesn't establish the intent to prey on children. In fact, drug policy experts and safety advocates consistently reject the notion. "Colored drugs exist for a lot of reasons none of which have anything to do with marketing to kids at all," said toxicologist, Dr. Ryan Marino.